Lace up and let Merrell take you to where adventure begins. The leading global outdoor brand aims to drive people outdoors and not settle for life on the sidelines. This is the inspiration behind the Getaway to Adventure campaign, which recently won in the 2014 Philippine Quill Awards for Excellence in the category of Communication Management last March 9 at Crowne Plaza Galleria.
Organized annually by the International Association of Business Communicators (IABC), the Quill Awards is a prestigious awards program that recognizes private and government institutions excelling in the field of business communication. The award places Merrell’s Getaway to Adventure among the ranks of the country’s best marketing and PR campaigns.
“More than anything, Merrell is happy that Getaway to Adventure was able to successfully encourage more people to go outside, discover the outdoors and appreciate the wonders of the country,” says Denice Lao, Merrell Marketing Associate. “Winning a Quill award and getting recognized for this campaign motivates us to continue our mission and push the boundaries of adventure even further.”
Titled Getaway to Adventure, the global brand’s winning campaign fosters the love of the outdoors by sending aspiring travelers to explore regions like Sagada, Mt. Pulag, Mt. Apo, Pico de Loro, Banaue and the Sierra Madre mountain range. Partnering with the Philippines’ Department of Tourism (DOT) Tourism Promotions Board (TPB) and Trail Adventours, Merrell drives people to discover the best outdoor destinations along with the perfect pair of Merrells for every kind of adventure.
There is no end to the possibilities as Getaway to Adventure continues to empower people to discover the great outdoors in 2015. Make time to get lost and find adventure in the trails you’ve yet to take. Merrell opens the door for your Getaway to Adventure – from city streets to mountain trails and everywhere in between.
Find the right pair for your getaway in Merrell stores at TriNoma, SM North EDSA Annex, Market! Market!, Festival Mall Alabang, Marquee Mall Pampanga, Harbor Point Subic, SM City Dasmariñas, Ayala Center Cebu, Gaisano Mall Davao, Abreeza Mall Davao, SM Lanang Premier and SM Ecoland Davao. Merrell is also available in leading department stores and sports specialty stores nationwide.