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Hotel 101 Group, together with other hotels, and the Department of Tourism, participated in the HanaTour International Travel Show 2017 (HITS), a prestigious trade and consumer event, held annually in Seoul, Korea.
“It is the first time we are joining HITS this year. With Korea, still being number one in terms of tourist arrivals to the Philippines, we made sure to introduce the Hotel 101 Group to the Korean market, which is currently one of the top markets of our hotels,” says group general manager Lei Policarpio.
The Philippine booth is composed of representatives from hotels in Manila, Cebu, Boracay, Palawan, and Clark. During the four-day international travel show, hotels from the Philippines had an opportunity to showcase the destinations, as well as inform Koreans that it is still safe to go to the Philippines, despite the recent incidents that happened in the country.
“It was heartwarming to see all the hotels putting in to promote not only their own properties, but also the Philippines in general,” says Senior Sales Manager Bennix Ronquillo.
The HanaTour International Travel Show is organized by HanaTour, Korea’s largest tour company, at the Korean International Exhibition Center (KINTEX) last June 8 – 11, 2017. Philippine Ambassador to South Korea Raul S. Hernandez and Tourism Promotions Board international promotions department Maricon Ebron attended the opening ceremony.
Hotel 101 Group, the hospitality arm of DoubleDragon Properties Corporation, operates homegrown brands Hotel 101 – Manila in the Mall of Asia Complex in Pasay City and Injap Tower Hotel in Iloilo City, and franchised brand form China, Jinjiang Inn, with Jinjiang Inn – Ortigas in the Ortigas CBD, and Jinjiang Inn – Makati along A. Arnaiz Avenue in Makati City. Jinjiang Inn Philippines is set to open more hotels in key destinations, such as Boracay, and others, in the coming years.
The Hana International Travel Show is held annually in Seoul. Now on its 11th year, the HITS attracted more than 100,000 visitors, and over 1,000 booths from different tourism authorities, airlines, hotels, attractions, and other industry stakeholders to introduce their products and services to the Korean market.