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Revel at the Palace, a luxurious nightclub and lounge in uptown Bonifacio Global City, served as the perfect setting for the launch of Man in Red, Ferrari’s latest fragrance. It is a bold and intense scent that celebrates all that is thrilling about Ferrari. It captures the very essence of masculinity and embodies a new type of man, one who lives intensely. The new Ferrari man is a sensual, thrill-seeking and charismatic individual, who thrives on the rush of adrenaline. He is also a man of contrasts, underneath his athletic exterior lies a heart of gold. Always in the pursuit of ardent experiences, he lives life to the full. Man in Red is the perfect olfactory expression of this new man who lives intensely.
A fresh, intense and sensual fragrance
The fruity ambery fougère is an intense and compelling scent: strong, bold, charismatic from the outset, revealing a heart of sweet and tender notes and a distinctive signature that stays etched on your memory. The senses are awakened by fresh and captivating bergamot, whose sharpness is mellowed by the mouth-watering accents of red apple and tempered by the cool spice notes of cardamom. Refreshed by the lively opening notes, the composition gently leads us to a fruity-floral heart, where the sensuous and dulcet notes of golden plum, refined orange blossom and unique lavandin are waiting to reveal their true character. At the base, smouldering cedar, addictive tonka bean and warm labdanum give a leathery and intensely masculine backdrop to this unique fragrance full of contrasts. It is truly the new scent for a new breed of individual.
A striking and iconic design
The new Man in Red bottle is at once modern, stylish and elegant. Glamorous curves outline an indent in the glass, creating a contemporary object that sits beautifully in the hand. Meanwhile, sophisticated and refined lines are offset by a double-lacquer finish in Rosso Corsa Red, a red invented and created by Ferrari for its cars.
The bottle is capped with a glossy metal band, and stamped with the classic Ferrari logo and Man in Red in silver lettering that run along the base. The silver metallic horse is etched into the indent of the glass as a final touch of refinement.
The presentation box echoes the red bottle design, incorporating the silver horse and Ferrari logos which are delicately embossed. A silver band wraps across the top as a sleek finish to this beautiful object
Ferrari Man in Red is available at FRESH, the country’s first mainstream fragrance concept store. FRESH stores are located in Alabang Town Center, FRESH stores located in Alabang Town Center, Marquee Mall, Lucky China Town Mall, Glorietta 5, The District Cavite, The District Bacolod, Centrio Mall, Ayala Center Cebu, Century City Mall, Eastwood Mall, Ayala Fairview Terraces, Abreeza Mall Davao, and Market! Market!
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